Teaching At (Corporate) events – 2025

ONLINE workshop: ‘TEACHING AT (CORPORATE) EVENTS’ – Thu 26 June 10am – 12.30pm (UK time)

You’re confident teaching creative workshops in your studio or at venues, but how do you translate that into a 15-min drop-in at a craft fair, a live demonstration in a museum, a crafty 50th birthday party for friends & family, or a team-building session for 40 employees at a conference?

Have you been invited to share your skills at events or are you curious about teaching at (corporate) events but you’re not sure how to go about it?

We could not find any training around this increasingly popular topic, so we decided to create this short online workshop for experienced creative teachers who want to expand their creative workshop practice into the exciting (but often unpredictable and sometimes chaotic!) world of event-based teaching – including demonstrations, drop-in sessions, talks, panel discussions, museum workshops, private parties and more.

Whether you’ve been asked to teach at a gallery late-night, host a creative session at a wedding or hen party, a demo at a cultural event, or you’re keen to expand your income by pitching to corporate clients, you’ll leave this workshop with clarity, practical tools, and the confidence to say ‘yes’ on your terms.

We’ll explore how teaching at corporate events is different from traditional, bookable workshops; how to plan and deliver memorable creative sessions in much shorter timeframes and changeable environments; how to get asked or booked for events; how to charge confidently for your time and expertise; and have all the professional paperwork in place.

This workshop will give you all the practicalities to consider, and also save you a lot of time by giving you loads of examples of what and how to ‘teach’, plus handy downloads such as pitch emails and proposal templates, a profitable-fee calculator, and a professional event checklist so you are fully prepared.

Created and taught by Patricia van den Akker, the Director of The Design Trust and author of the book Teaching Creative Workshops in Person & Online.

Want the book too? Choose the upgrade below to get Patricia’s book with this practical workshop for the special price of £25,- (incl. p&p – regular RRP £30,- sorry UK addresses only)

EARLY BIRD offer: If you sign up for this new workshop by Thu 19 June you will get Patricia’s specially created A2 brainstorming map to plan your event, in person and online (worth £15,- and only available when booking training – one per person. See details below)

Can’t make it live? No problem! Every participant will get access to the recording, presentation and the additional resources in a private course hub for 5 months until 30 November 2025, where you can post questions at any time, download the resources and watch the recording when it suits you.

the key facts

• 2.5-hour online practical and inspiring workshop on Thursday 26 June 10am – 12.30pm (UK time)
• Outcome: Understand how event-based training is different; how to plan, price & promote yourself confidently to event organisers; be professional
• Extra resources in the private course hub to save you time, incl. personal fee calculator, examples of pitch emails and corporate proposal, creative event management checklist and more
• Especially created for: Creative professionals who teach in person and want to make more of ‘teaching’ at events with less stress and higher fees
• Tutor: Patricia van den Akker, creative business adviser, trainer & coach, and author of the book ‘Teaching Creative Workshops in Person & Online’
• Time commitment: 2.5 hours for the training. To make the most of the training you will need to make time to plan, price, promote your event training in the next few weeks or months.

Want to get booked to teach at cultural or corporate events, and enjoy it?

Are you looking for alternative ways to share your creative skills, rather than workshops? Have you been asked to do a demonstration at a craft fair, trade show or museum, but you’re not sure where to start? Or have you already done a session and realised that it is very different?

We have created this brand-new 2.5-hour online ‘Teach at (Corporate) Events’ workshop, especially for creative professionals who are experienced workshop teachers already. This workshop is for you if…

• You want to explore WHAT and HOW to teach or demonstrate at events? What is different to teaching creative workshops that people pay for? How to plan and deliver a quick creative activity in a museum or run a private workshop for a special family occasion?
• You want to learn how to find and approach event organisers and get booked. How to pitch and charge professionally or negotiate with them to get a better deal.
• You want to know how to get the paperwork, legalities, prices and proposals sorted to be more organised and professional.
• You want to expand what and how you teach with event-based teaching. You want to explore different formats, approach venues and cultural organisations, and get better or more event bookings.

what will I learn from this ‘TEACHING AT (CORPORATE) EVENTS’ workshop?

In this super practical and specialist 2.5-hour online workshop we will cover ALL aspects of demonstrating and teaching at (corporate) events – from planning and developing your teaching ideas, to costing and pricing, identifying and approaching cultural or corporate organisations, other ways to market your training, to negotiating your fee and delivering a successful creative experiencet with as little stress as possible. We will focus on:

• Understanding the different event-based types of ‘teaching’, including demonstrations or talks at craft fairs and trade shows, working with museums or collections for community workshops, or in private and corporate settings. You will identify the right events for your skills and style.
• What’s different about teaching at (corporate) events than ‘regular’ workshops? How to adapt to a more unpredictable, non-traditional and even celebratory environments (with champagne!)? In the course hub we will share a detailed creative event management checklist to prepare and deliver a stress-free event.
• Getting ideas for what & how to ‘teach’. During this workshop you will start to plan an outline idea of what you can teach at events, in museums, for private groups or corporate clients – with detailed examples of the format of each, set up tips and a rough price guideline!
• Preparing a checklist with the right questions to ask event organisers before saying ‘yes.’
• How to cost and price your event training confidently. Get Patricia’s expert tips to negotiate your fee. And how to promote yourself and get booked! We will give you a pricing cheat list on what to charge, an example of how to prepare a personal budget to deliver profitable events. With specific marketing advice to get bookings, and in the course hub you’ll even get examples of pitch emails to organisations that you can adapt for your own use.
• How to be professional and legal. From what to include in your proposal and contract, to what health & safety info and insurance you will need, and how to protect your copyright. In the course hub we will give you an example of a corporate workshop proposal that you can use.

During this short online workshop, Patricia will take you step-by-step through the main challenges of teaching at (corporate) events so that you will feel more prepared and organised to deliver fun, creative experiences to a wide audience. This workshop will give you inspiration, planning & pricing tools, and loads of practical expert advice to deliver more impactful drop-in sessions, demonstrations and talks.

Be aware that this is NOT a sit-back-and-listen webinar, but a very hands-on and practical workshop where you will be working by yourself – creating an action plan, developing your specific ideas for teaching at (corporate) events, and working on your pricing, marketing and overall professionalism.

what will i get when i sign up for this short workshop?

When you sign up to this 2.5-hour online workshop you will get …

• An invitation to join this ‘Teaching at (corporate) Events’ workshop live on Thursday 26 June from 10am – 12.30pm UK. We recommend that you try to join us live, to get inspired and make time to reflect if event training is right for you, and how to make the most of these financial and marketing opportunities. When you join us live then you can ask Patricia questions and work with other creatives who teach. The live workshop is great for accountability, inspiration and to get feedback! (Joining the breakout rooms or speaking up is of course entirely voluntary … but highly recommended!)
• Access and a license for one person to the workshop’s recording and presentation in our private workshop hub, till 30 November 2025. In the private hub you can also post & answer questions at any time – ideal if you are not able to join us live. You can watch the recording again, or if you are unable to join us live you can watch it when it suits you.
• Downloadable templates for: A) A detailed creative event management checklist, B) A pricing cheat list on what to charge, C) Example of a pitch email for a corporate event, D) Example of a corporate workshop proposal.
• EARLY BIRD OFFER: Book your place on this Teaching At (Corporate) Events workshop by Thursday 19 June to get Patricia’s specially designed map to plan out and work more on the content, marketing & planning of your future training for free (RRP £15,-) This A2 map (see here below) will be posted to you by first class Royal Mail. Sorry one per person in total, and for UK orders only. This printed map is only available if you join one or our teaching workshops in spring summer 2025. On one side you can brainstorm and go deeper into your teaching content, and on the other side you can plan your creative training throughout the year, and plan your finances and marketing. It’s super useful, and complimentary to Patricia’s book on Teaching Creative Workshops in Person & Online.

We highly recommend that you get Patricia’s book on Teaching Creative Workshops in Person & Online, or that you upgrade when you book your place to get a signed copy in the post before this workshop starts.

who is this ‘TEACHING AT (CORPORATE) EVENTS’ workshop for?

Patricia has created and developed this brand-new, 2.5-hour online workshop, especially for …

• Craftspeople, artists, designer makers, photographers, illustrators who already teach in-person workshops or at events, and who want to explore or get more professional in teaching at public, private or corporate events. From demonstrations or talks at craft fairs or conferences, to working with museums and galleries, or contributing a special creative experience at family or corporate events.
• Creatives who have been approached to teach or demonstrate at a craft fair, museum, wedding, birthday or team event, but aren’t sure how to deliver something valuable and fun, in the least stressful way for everybody involved!
• Creative teachers who want to expand both creatively & financially, beyond their studio-based or online teaching practice. This might be for creative, profile, promotional or financial reasons.
• Anyone who’s been curious about teaching at events, but is unsure how to approach it professionally and profitably.

Whether you are just starting out or looking to make event-teaching a bigger part of your income, this workshop will give you clarity, structure and confidence.

FAQ: Got any further questions?

click the arrow to get your answers

• How much time will this workshop take?

  This online workshop is 2.5 hours to give you a good introduction, but plenty of inspiration to explore and plan your steps to teaching in alternative settings.

  f you can’t make it … no worries as it will be recorded and you will have access until 30 November. So you can watch it whenever it suits you.

• What if I am not very tech-savvy?

  We use Zoom for our live online workshops an online platform that’s very easy to access, and many people are already familiar with.

  A week before your workshop starts we will send you the details of how to sign up for the workshop on Zoom.  If you do not receive this email then get in touch with us ASAP.

  Our private online platform (where we will post the presentation + recording afterwards) is really easy to use too. You’ll only need basic computer literacy in order to navigate it.

• I can’t make it on Weds 26 June in the morning. Is that a problem?

  We recommend that you join our workshop live if at all possible, as we know that our students are more likely to get inspired, create plans or ask questions when they are live on the call with other creatives.

  However, if you can’t make it live, then no worries! This session will be recorded and posted on our private workshop hub. You will have access to the recording + presentation until 30 November 2025.

• I want to join with a friend. Can I share?

  When you buy an online workshop from us then you purchase a single license, which means that you can NOT share the recording or presentation with others.

  Like you, we are a small creative business, and this workshop is full of our copyrighted material and expertise that we have developed over many years of teaching both in person and online.

  If you share with others who haven’t paid then you are basically stealing from us. We know you wouldn’t like it if others did the same to you. So THANK YOU for not sharing with others.

  If we find out that you have shared we will remove you immediately from the course hub, and we might bar you from any future training too.

• I have missed the live session! Can I still join?

  We highly recommend that you try to sign up for this workshop and join us live.

  However you can still sign up for this workshop until Friday 18 July. After that date this workshop will not be available for new students. All students will have access to the private hub with the workshop presentation + recording until 30 November 2025.

• What if I need to cancel?

  The workshop will take place on Wednesday 26 June from 10am – 12.30pm UK time, and we will record the session and give you access to the recording and the presentation till 30 November 2025.

  After this workshop has taken place we will not offer any refunds as you can still access it whenever you like.

  If you need to cancel before this workshop takes place (26 June) then please email us on info@thedesigntrust.co.uk for a full refund. Unfortunately it takes 5 – 10 working days for the money to be returned to your bank account.

• I have another question …

  If you have any other questions then please get in touch with us on info@thedesigntrust.co.uk. We are always happy to help.