Get Proud Of Your Website Again – 2025

ONLINE workshop: ‘GET PROUD OF YOUR WEBSITE AGAIN’ – 3hour practical workshop to improve your website – immediately available

*** THIS WORKSHOP TOOK PLACE ON Tue 10 June. You can purchase immediate access to the recording & presentation now by booking below. You will have access to the presentation & recording till 30 November 2025.

Are you a little embarrassed about your website? Does it feel outdated, unclear, or just not ‘you’ anymore? You might even be avoiding sending potential clients to your website as it’s not looking as good as you would like.

Have you been thinking about rebranding and repositioning your business but feel overwhelmed by all the decisions? Are you struggling to attract the right clients, get consistent online sales, or even get found online at all? If only you had the time, energy, motivation and knowledge to know what to improve and work on to get proud of your website again!

You’re not alone! We see many brilliant creatives whose websites don’t do justice to their work. And unfortunately, that is costing them sales, commissions and often other opportunities too.

We want to help you to avoid that and get proud of your website again! In this 3-hour online website workshop, created and hosted by Anne-Marie Shepherd The Business Club & Social Media Manager of The Design Trust, you will get inspired and proud again, focus on strategic decisions and practical solutions, and above all … start working on your own website to make it as attractive and easy-to-use for your ideal clients (and you!) as possible. With enquiries and sales the ultimate aim!

This very practical and action-orientated workshop will start with the fundamentals of a hard-working website: a clear purpose, authentic branding and images that attract your ideal clients, easy to navigate and to buy from. With product or project pages written for your ideal clients, but also using the right keywords to get found. The final part of this workshop focuses on how to turn visitors into buyers by building credibility and trust, and our expert tips what to do now to get more online sales.

This workshop is packed full with really practical expert tips on making your website, branding & imagery better, easier and more attractive. With inspiring ideas and loads of creative examples for both new and established creatives in different fields.

This is NOT a boring workshop where you will just be listening or making notes, but throughout this workshop you’ll actively be reviewing your own site through your ideal client’s eyes, rewriting key pages and creating an action improvement plan, so you get proud of your website again!

*** Do you want a 121 website review with Anne-Marie in June, July or August? Then UPGRADE to a private 60mins website review. Only 10 places available. Anne-Marie will review your website, you can discuss any specific challenges and she will give you additional advice. These 121 sessions are only available with this workshop (full details below)

the key facts

• 3-hour online workshop on Tuesday 10 June 10am – 1pm (UK time)
• For both new and (very) established creative professionals who want to get proud of your website again, and ultimately to get more online sales, orders & commissions.
• Outcome: Improve your website so it’s clear, simple to navigate and easy to shop from! And get proud again so you’ll drive traffic too.
• Especially created for: Creatives who want to get more online sales & orders by creating a better website experience for their customers
• Want expert, confidential feedback on your website? Upgrade to a private 121 website review with Business Club & Social Media Manager Anne-Marie Shepherd
• Tutor: Anne-Marie Shepherd – The Design Trust Business Club & Social Media Manager
• Time commitment: 3 hours for the training. To implement your website actions we recommend you allocate 2 – 4 hours per week

WANT TO get PROUD of your website again? and To ultimately Get more online sales & orders?

• Have you been thinking about rebranding your website for a while because it’s dated or doesn’t reflect where you are in your business right now?
• Do you need to make some strategic changes to your positioning, navigation or category names? Want to rebrand and update your homepage, or even refresh your branding, remove old images and add some new photographs or case studies?
• Do you want to be more creative and consistent with how you work on your website? Want to give it the TLC it deserves, make it fresh and seasonal for you and your customers?
• Do you find it hard to make time to work on your website regularly? Are you feeling overwhelmed with what to focus on or where to start? Are you busy juggling all the different jobs in your business & life with very limited time and energy so your website keeps being put on the back burner?
• Have you realised that you are leaving money on the table because your website isn’t as good as it could be, and you are undermining yourself by NOT driving regular traffic to your website because you are a bit embarrassed?

Anne-Marie has created this online workshop ‘Get Proud of Your Website Again’ for busy creative business owners like you to help you identify the specific strategic and practical improvements for your website, and how to implement regular website work into your diaries.

what will I do & learn during this 3 hour online ‘GEt proud of your website again’ workshop?

This online workshop is a really practical and strategic workshop for both new and (very!) established creatives, who want to get inspired again to create and promote an attractive, easy-to- use website for their creative business and ultimately to get more online sales for your creative products, art, commissions and creative services.

This is a get into action online workshop – you won’t just be listening for 3 hours but you will be creating an action plan and will start to review and rewrite some of your pages too – showing your uniqueness and using better keywords! You will review your own website, and start to identify your ideal clients. You will mostly be working by yourself on your website, and communicate with Anne-Marie and other participants of the workshop via our chat.

This 3-hour online workshop consists of 2 parts (with a short break in between):

PART ONE: MAKE YOUR WEBSITE WELCOMING FOR YOUR IDEAL CLIENTS

• Is your website at the heart of your creative business? Your website should be the place where your potential and existing clients will see you and your work at its best. We will start with identifying what the purpose of your website is: To sell, to showcase, to educate, …?
• Who are your ideal website visitors? Do you want to attract high end clients for your unique art works or commissions, participants for your craft workshops, or sell affordable gifts? Or trade clients like interior designers or gallery owners? And what do your ideal clients expect from you and your website, your online offer, your branding and information? You will start to identify who you want to attract and how to improve your website.
• You need to make it as easy as possible for your ideal clients to browse, get informed and ultimately to buy from you. Is it easy for visitors to navigate your website? Does your website flow? Is it easy for them to get to where they (and you!) want them to go? We will show you great creative examples. Have you got the right structure &web pages?
• Is it easy to find your website for new visitors? We will give you an introduction to SEO (Search Engine Optimatisation) and keywords – how to identify the best keywords for you, and how to use them in your categories and product pages. Are your product and service descriptions informative, ‘planting seeds of ideas’ on what they can do with your products and services? Do you highlight seasonal products or services? We will show you great examples of product & services pages from other creative businesses, and you will do a short writing exercise to identify and use these keywords for a page on your own website.
• Are your images selling your products and services? Why are images important? Why are image descriptions and Alt text important? Are your images good enough? Are you proud of them? What about your product page images? Are you using seasonal imagery? Are you selling a feeling?

PART TWO: HOW TO TURN INTEREST INTO ACTUAL ONLINE SALES

• We’ll start with our marketing mantra: “People only buy from people they know, like & trust”: Is our website building profile, credibility & trust with your dream clients? What about your home page, ‘about me’ page or contact page? Are you using case studies, reviews, testimonials and user generated content to build confidence in your business? Do you make it easy to stay in touch? We will share loads of creative ideas and you will continue to add your ideas to your own website-improvement action plan during this workshop!
• Anne-Marie will share her expert tips to get online sales – what really works to turn visitors into buyers?
• We will finish this workshop by finishing your action plan: What to focus on? What are the key activities and your deadlines? And how to make more time in your diary for your website?

By the end of this workshop you will …

• Have loads of practical & strategic marketing ideas and inspiration that you can use immediately and at no or very little cost, to create a better website – for your ideal clients, and you! Get proud of your website again!
• Have reviewed your website, rewritten a product or project page, and created an action plan to improve your website – both strategically, practically and aesthetically. So, you know exactly what to do and when, and to encourage you to make time to continue to improve your website.
• Focus your website on what’s special about you & your work (your niche), and who your ideal clients are, and how to make your website more attractive and useful for them especially.
• Find out how to turn interest from visitors into actual online sales. What works to get online sales? And what are the 4 stages of the online buying journey?
• Discover how to keep your website up to date, relevant and useful to your ideal visitors, and create a plan to work more consistently on your website in the future.

what will i get when i join this ‘GEt PROUD of your website again’ workshop?

When you sign up to this 3-hour online workshop you will get …

• An invitation to join this workshop live on Tuesday 10 June from 10am – 1pm UK. We recommend that you try to join us live so that you can work on your website and your action plan and ask Anne-Marie questions. Our live online workshops are great for accountability, inspiration and for hearing from other creative business owners.
• Access and a license for one person to the recording and the presentation of this workshop in your private workshop hub for 6 months, until Wednesday 10 December 2025. In the private hub you can ask questions at any time. You can watch (part of) the workshop again, or if you are unable to join us live you can watch it when it suits you.

how to make the most of this 3-hour online workshop?

We highly recommend that you try to join this online workshop live on Tuesday 10 June 10am – 1pm UK, so that you can start reviewing your current website, rewrite a product or project page and create your action plan. We know that creatives who join us live are more likely to make changes and implement quicker, have more accountability and inspiration from the session and fellow creatives.

You need to be committed and want to make improvements to your website afterwards. We recommend that you reserve at least 2-4 hours for 4 – 6 weeks after this session to make these changes. Although it entirely depends on what you want to change and how much support or practical help you will get with these changes.

Can’t make the live workshop on 10 June? No problem! This ‘Get Proud of Your Website Again’ workshop will be recorded and you will have access to the recording and presentation for 6 months until Wednesday 10 December 2025.

want to get more? upgrade to a 121 website review session with Anne-Marie

Are you looking for a confidential website review with a professional? Do you want fresh eyes on your website with tips and ideas to improve your branding, images or structure? Review your sales pages or case studies? What’s missing or needs highlighting? Do you want to talk about driving better traffic to our website? Then upgrade to get a 121 session in June, July or August with Anne-Marie. Only 10 places available.

Only if you join this workshop ‘Get Proud of Your Website Again‘ then you can upgrade to get a private 121 website review with Anne-Marie.

If you upgrade for the workshop + the 121 review (for £175- incl. VAT) you will get:

• The 3-hour ‘Get Proud of Your Website Again’ workshop on Tuesday 10 June. If you can not make it live you’ll need to watch the recording in your own time and book your 121 review in June, July or August.
• A 60mins online 121 website review on Zoom with Anne-Marie who will look at your website in advance of the meeting and come to the meeting ready to discuss ideas for change. Anne-Marie will also talk through how you are getting the right eyes on your website. Afterwards she will send you an email with the suggested improvements (so you get 2 hours of her time!)

Please note: We have only got 10 places available for 121 reviews with Anne-Marie. First come, first served. No cancellations will be accepted after the workshop has taken place, and you must book your 121 in June, July or August 2025.

We often find that participants either book the session early so that they create the best improvement plan with additional tips from Anne-Marie, or they book the session later to make sure they have time to make improvements. This will give you extra accountability – to get it done! It’s really up to you what you prefer.

FAQ: Got any further questions?

click the arrow to get your answers

• I can’t make it live on the day of the workshop (Tues 10 June). Is that a problem?

  We recommend that you join this ‘Get Proud of your Website Again’ workshop live if at all possible, so that you can work in real time on your website ideas and plan actions, and connect with Anne-Marie and other creatives.

  We know from experience that those who join live will be more likely to create a plan and take action.

  However, if you have other commitments or you live in a different time zone, then remember that this workshop will be recorded and posted on our private workshop hub. You will get access to the recording + presentation + hub for 6 months until Wednesday 10 December 2025.

  PLEASE NOTE: It’s unlikely that we will run this workshop again in 2025, so even if you are not entirely ready to work on your website right now then we recommend that you book this workshop, and you can watch & implement your website improvements later in the year when you are ready.

• How much time will this workshop take?

  This online workshop is 3 hours long. But we will pack a lot in in that time!

  Obviously, the real work starts after the workshop finishes … to take action and to implement your website plan and actions.

  How much time that will take depends on your experience in this area, how much you feel needs changing, and your resources.

  We recommend that you create a 3-months plan to implement the changes, and aim to work on your website 2-4 hours every week.

   

   

• What if I am not very tech-savvy?

  We use Zoom for our online workshops – an online platform that’s very easy to access, and many people are familiar with already.

  A week before your workshop starts we will email you the details of how to sign up for this ‘Get Proud of Your Website Again’ workshop.

  At the start of the session we will tell you briefly how to use Zoom and the chat.

  Our private online platform (where we will post the presentation + recording afterwards) is really easy to use too. You’ll only need basic computer literacy in order to navigate it.

  To make the changes to your website and how long that might take often depends on your website software. We recommend Squarespace as that is super easy to update for most creatives and is very flexible. We do not recommend WordPress as that is very complicated.

  Depending on your software and existing design, branding, writing & photography skills we recommend that you might want to work with other creative freelancers to implement those parts of your website. 

• I want to join with a friend, colleague or employee. Can I share?

  When you sign up for a The Design Trust online workshop you purchase a single license, which means that YOU CAN NOT share the recording or presentation with others who have not paid for it.

  Like you, we are a small creative business, and this online workshop is full of my copyrighted material and expertise that I have developed over the last 25 years.

  If you share with others who haven’t paid then you basically are stealing. We know you wouldn’t like it either if others would do the same to you. So THANK YOU for not sharing with others.

  If we find out that you share illegally then we will have to remove you from the workshop hub immediately and might ban you from any future workshops and courses too.

  However, if you work in a partnership or in a small team then you can share the recording with people who work for you.

  If you are in any doubt then email us on info@thedesigntrust.co.uk with any of your questions.

• Until when can I book this workshop? And how long do I have access to this workshop?

  We highly recommend that you try to join this workshop live on the day (Tuesday 10 June from 10am – 1pm UK time).

  PLEASE SIGN UP AT LEAST 2 WORKING DAYS BEFORE to avoid stress for you and us! And so that we can make sure you have time to sign up and all the admin is in order.

  However, you can still sign up for the workshop recording till Friday 18 July when we will close our shop.

  After that date you will not be able to purchase, but all existing students will have access to the private hub with the workshop presentation + recording for 6 months until Wednesday 10 December 2025.

• What if I need to cancel?

  The workshop will take place on Tuesday 10 June from 10am – 1pm UK and we will record the session and give you access to the recording and the presentation for 6 months until Wednesday 10 December 2025.

  After this online workshop has taken place we will NOT offer any refunds as you can still access it whenever you like.

  If you need to cancel then please email us at least 48 hours before the workshop has started on info@thedesigntrust.co.uk and you can get a full refund. Unfortunately it takes 5 – 10 working days for the money to be in your bank account.

  We recommend that you check that your broadband and WIFI is sufficient to join the session live. We have not had any problems ever with anybody watching the recordings.

  If you have upgraded to get a 121 website review with Anne-Marie then you cannot cancel or get a refund after the session on 10 June. Anne-Marie will get in touch with you soon after the live session to book a slot in June, July or August. Once your session has been booked we are not able to move this, unless in exceptional circumstances.

• I have another question …

  If you have any other questions then please get in touch with us on info@thedesigntrust.co.uk. We are always happy to answer your questions!